The Future of Ticket Sales is in Your Pocket: Introducing SMS Ticket Commerce
The days of losing potential ticket buyers to complicated purchase flows and app-switching friction are over. Today, we're excited to unveil SMS Ticket Commerce: a revolutionary approach that transforms how sports teams, venues, colleges, and attractions sell tickets by keeping the entire journey where fans are already engaged: in their text messages.
Why SMS Ticket Commerce Changes Everything
Picture this: A fan receives a text about last-minute $29 tickets to tonight's game. Instead of being redirected to a website, struggling with mobile browsers, or downloading an app, they simply reply to the text. Within the same conversation, they browse available seats, select their preferences, and complete their purchase. No friction, no drop-offs, no lost sales.
This isn't just convenient, it's transformational. SMS boasts unmatched open rates and response rates that dwarf email and social media. But until now, that engagement couldn't seamlessly convert into ticket sales. SMS Ticket Commerce bridges that gap, turning your most effective communication channel into your most powerful sales channel.
The Power of Conversational Commerce
Traditional ticket purchasing requires fans to navigate multiple touchpoints: from initial interest to website browsing, account creation, payment processing, and confirmation. Each step represents a potential exit point where you lose customers.
SMS Ticket Commerce eliminates these friction points by making ticketing truly conversational. Our AI agents guide fans through personalized purchase flows using natural language, while number-based navigation ("Reply 1, 2, or 3") keeps interactions quick and mobile-friendly.
The magic happens through seamless integration with major ticketing platforms like Ticketmaster. Fans can search by price point, seating section, or specific dates, all through simple text exchanges. When they're ready to buy, secure payment links provide a mobile-optimized checkout experience without ever leaving the SMS environment.
How It Works: Three Campaign Types
Price-Based Campaigns
Perfect for re-engaging price-sensitive fans or moving inventory quickly. Launch campaigns like "$29 Pre-Season Tickets – Available Now!" and let fans discover and purchase tickets within their budget, all through text.
Section-Specific Offers
Target premium experiences to the right audiences. "Pepsi Porch Tickets – Only a Few Left!" campaigns can drive section-specific sales while creating urgency around limited inventory.
Date-Based Promotions
Capitalize on special events and themed nights. Whether it's "Bobblehead Night – Reserve Your Seats!" or "See Zion at the Home Opener," date-specific campaigns drive attendance for marquee events.
Each campaign type leverages AI-driven personalization to present relevant options based on fan preferences and purchase history, resulting in significantly improved conversion rates compared to generic promotions.
What’s Next
We’re proud to launch SMS Ticket Commerce with Attentive as our first SMS partner, leveraging our Ticketmaster integration with more partners and platforms to come.
If you’re selling tickets, this is a powerful new channel to explore.
📲 Want to learn more? Reach out to us today.
