MCP + A2A = The Future of AI: What Every Business Needs to Know in 2025
Your customers just asked ChatGPT about the best venues in town. Guess whose business didn't make the list?
While you've been perfecting your customer experience, optimizing your website, and building your brand, AI tools have quietly become the new front door to your industry. And here's the kicker: they're recommending your competitors while giving outdated information about your business.
The Problem Every Business is Facing Right Now
The way consumers discover, plan, and book experiences is changing faster than ever. Generative AI is taking center stage, with more people asking AI-powered assistants, not search engines, for answers.
If your business can’t connect its data, tools, and partners directly into these AI-driven journeys, you risk losing visibility, revenue, and customer engagement.
But the impact goes deeper than missed mentions:
- Brand story at risk: Public AI tools surface information about your business without your control, sometimes inaccurately.
- Declining website traffic: People increasingly get answers from AI without clicking through, reducing direct bookings and conversions.
- IP & data exposure: Public AI models train on web content, potentially using your data without attribution.
- Wrong answers hurt sales: Without access to your real-time pricing, schedules, or availability, AI agents might misrepresent your offerings.
Enter MCP and A2A
Two emerging technologies are redefining how businesses stay relevant in an AI-driven world: Model Context Protocol (MCP) and Agent-to-Agent (A2A) protocol.
These are emerging standards shaping the next phase of conversational AI. At Satisfi Labs, we’re actively implementing MCP and A2A to help our clients in tourism, sports, and entertainment stay visible and competitive.
Think of them as the missing pieces that turn AI from a threat into a strategic advantage.
MCP: Your AI's Universal Remote Control
Model Context Protocol is a communication standard created by Anthropic in late 2024. It's essentially a set of rules that define how AI models can talk to external software systems.
Think of it like USB - before USB, every device needed its own specific cable. MCPs are new universal adapters that let AI agents access and interact with your existing business systems in real-time.
How it looks in action:
- Sports venues: MCP connects AI agents to ticketing systems, concession menus, parking data, and live stats, ensuring fans get accurate, branded answers that drive sales and upsells.
- Theme parks & attractions: MCP powers real-time updates on ride wait times, show schedules, and ticket availability. Customers get trustworthy info directly from you, not generic search results.
A2A: When Your AI Agents Need Backup
The A2A Protocol was introduced by Google in April 2025. If MCP connects AI agents to tools, A2A connects agents to each other. Think of it as the instant messaging system for AI agents, allowing them to delegate tasks, share information, and coordinate behind the scenes.
Here’s an example from tourism: a visitor is planning a weekend getaway and asks a multi-intent question:
“I’m coming to New York next weekend. Looking for a family-friendly hotel, also let me know what shows or concerts are happening, and help me book tickets near the venue? BTW, is there a good place to eat nearby after the show?”
- One agent fetches hotel recommendations.
- Another agent checks live availability for shows or concerts and handles ticket booking.
- A third suggests restaurants close to the venue.
With A2A, these agents collaborate seamlessly to deliver a complete, personalized itinerary: no redirects, no manual coordination, just results.
The Future is Collaborative, Not Competitive
Here's where things get really exciting: MCP and A2A are creating a collaborative ecosystem where your AI agents can work with others to provide better customer experiences.
Security That Actually Works
Both technologies prioritize security and privacy. With MCP, you decide exactly what information AI agents can access and share. You maintain central control over permissions and can ensure customer data stays protected. A2A ensures that only authenticated, approved agents can communicate with your systems.
Complete Transparency
Every interaction is logged and traceable. You'll know exactly how AI agents are using your data, what information they're sharing, and how customers are engaging with your brand through AI channels.
Real Business Growth
Instead of fighting AI adoption, you'll be positioned to benefit from it. When customers use AI tools to research your industry, your business will be prominently and accurately represented. You'll capture demand that previously went to competitors or generic recommendations.
Satisfi Labs’ Role: Building the Future of Connected AI
At Satisfi Labs, we’ve been preparing for this moment. We’re helping our clients, from sports teams to DMOs, theme parks to arenas, make the leap into Agentic AI.
Here’s what we’re delivering:
- A platform to effectively deploy MCP servers and A2A-compatible AI agents so businesses can launch, manage, and measure AI-powered interactions with confidence.
- Tools to securely share knowledge and workflows across multiple agents without exposing sensitive data like PII.
- A bridge between internal and external systems, enabling your agents to coordinate not just within your organization but also with trusted partners.
The Bottom Line
In 2025, brands that win will be the ones who stop thinking of AI as a single chatbot and start thinking of it as a network of agents working together.
With Satisfi Labs leading the way, MCP and A2A unlock new levels of personalization, operational efficiency, and revenue growth for businesses in tourism, sports, and entertainment.
The future isn’t about AI replacing human interaction, it’s about building AI-powered ecosystems that make every guest experience seamless, connected, and memorable.
